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学校关门后,家庭教育图书销量飙升

在学校关停时期,许多地方都建立了网络教室给孩子上课,但是许多家长依然重视传统的教育手段。近期,像写作练习册、识字卡片和家中活动的书籍销量飙升,让儿童书籍出版成为疫情中少见的销售上升的业务。为什么这些教育手段经久不衰?

学校关门后,家庭教育图书销量飙升

With Kids Learning From Home, Children’s Publishers See a Spike

疫情下孩子居家学习,儿童书籍出版商喜见销量大涨

As schools close during the coronavirus crisis, sales of reading and writing workbooks, flash cards and activity books have skyrocketed.

由于学校在新冠疫情危机期间停课,阅读和写作练习册、识字卡片以及活动图书的销量飙升。

The top-selling book on Amazon at the moment is a 320-page activity book for 3- to 5-year-olds, designed to help them master shapes, colors and letters of the alphabet, and it’s recently surged ahead of best-selling novels.

目前,亚马逊最畅销的书是一本为3到5岁儿童设计的320页活动图书,这本书旨在帮助儿童掌握形状、颜色的概念和字母表中的字母。最近,该书销量还超过了一些畅销小说。

It’s no surprise that such books are suddenly selling in vast quantities. As schools across the United States shut down in an effort to slow the spread of coronavirus, millions of parents find themselves cooped up with bored, restless children. And on top of feeding and entertaining their offspring, parents are suddenly expected to educate them as well.

此类图书的销量突然大增其实并不奇怪。为了减缓新冠病毒的传播,美国各地的学校纷纷停课。而与此同时,数百万被困家中的家长们发现自己还要应对百无聊赖且精力旺盛的孩子们。除了喂孩子吃饭、陪孩子玩耍,家长们也突然要担负起教育他们的职责。

Schools all over the country have created virtual classrooms online, but many parents, it seems, are turning to analog solutions. Sales of reading and writing workbooks, flash cards, activity books and guides for at-home science experiments have skyrocketed in the wake of school closures.

美国各地的学校都建立了网络虚拟教室,但许多家长似乎正在转向传统手段。学校停课后,阅读和写作练习册、识字卡片、活动图书以及家庭科学实验指南的销量暴涨。

Around half the books on Amazon’s top 100 print best-seller list are educational kids’ books and activity books, with titles like “Little Kids First Big Book of Why” and “Awesome Science Experiments for Kids.”

亚马逊最畅销的100本纸质书中,约有一半是儿童教育类书籍和活动书籍,比如《我的第一套大个儿百科书》和《了不起的儿童科学实验》。

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